Terms of Service

Last Updated: 3rd September 2026

1. Acceptance of Terms

By accessing or using Lead Formatter ("LF," "we," "us," or "our"), including the website at leadformatter.com and the web application at app.leadformatter.com, you agree to comply with and be bound by these Terms of Service("Terms"). If you do not agree to these Terms, do not use our services.

2. Services Provided

Lead Formatter is a web-based software service that helps users clean, enrich, verify, and AI-personalise cold email lead lists. The service is provided as a subscription-based SaaS.

• Upon signup, you will receive access to the Lead Formatter web application at app.leadformatter.com.
• Your Responsibility: It is your responsibility to ensure you can access the application. If you experience access issues, you must contact support@leadformatter.com immediately.
• Failure to take action to resolve access issues does not qualify you for a refund.

As part of providing these services, Lead Formatter reserves the right to access and review account activity data for operational purposes, including but not limited to:

• Monitoring compliance with these Terms and applicable law.
• Detecting fraud, abuse, or violations (including free trial abuse).
• Resolving disputes or issues arising within the platform.
• Improving user experience and service quality.

3. Account Registration and Security

To access our services, you must:

• Provide accurate, complete, and up-to-date registration information.
• Safeguard your account credentials and notify us immediately of any unauthorised access.
• Not share your account credentials with any third party.

Lead Formatter reserves the right to suspend or terminate accounts that violate these Terms.

4. Payment, Billing, Free Trial, and Cancellations

4.1 Payment Terms

• All payments are processed securely via Stripe.
• By starting a free trial or purchasing a subscription, you agree to a recurring subscription and authorise us to charge the payment method on file.

4.2 Free Trial

• Lead Formatter offers a 7-day free trial for new subscribers.
• A valid payment method is required at signup. Your subscription will automatically convert to a paid subscription at the end of the 7-day trial period unless you cancel before the trial ends.
• It is your responsibility to cancel your free trial before it ends if you do not wish to be charged.
• Forgetting to cancel, missing the trial end date, or failing to track the trial period does not entitle you to a refund.
• The free trial is available once per customer. Creating multiple accounts (via different email addresses, aliases, forwarding addresses, or any other means) in order to obtain additional free trials violates these Terms. We reserve the right to identify, suspend, and terminate accounts that engage in free trial abuse, and you will not be entitled to any refund in these circumstances.

4.3 Cancellations (Paid Subscriptions)

• Cancel Anytime: You can cancel your subscription through your dashboard at app.leadformatter.com via Profile > Manage Subscription, or directly at dashboard.leadformatter.com.
• If you fail to cancel before your next billing date, you will continue to be charged, and these charges do not qualify for a refund.

4.4 Chargebacks and Disputes

• Contact Us First: By agreeing to these Terms, you explicitly agree that you will not file a chargeback or payment dispute without first contacting us to resolve the issue.
• Chargebacks will be contested with the following evidence:

• Dashboard logs showing subscription status, account activity, workflow runs, and cancellation history.
• Email correspondence confirming the absence of cancellation requests.
• Stripe payment history and timestamps of renewal charges.

If a chargeback is successfully disputed, you will not be eligible for a refund and your access to Lead Formatter services will be terminated.

5. Refund Policy

All payments are final and non-refundable. By purchasing or starting a free trial, you confirm that you have read, understood, and agree to our Refund Policy.

Exceptions to the Refund Policy:

• If you cancelled your subscription through your dashboard before the renewal date but were still charged due to a technical error, you must provide the following as evidence:

1. A screenshot showing the cancellation confirmation from the dashboard (with a visible timestamp).
2. Any relevant supporting correspondence.

• Once we verify that your cancellation occurred before the renewal date and the above evidence has been provided, we will process a refund for the overcharge within 7 business days.

Important Notes:

• Failure to provide the required evidence will void eligibility for a refund.
• If you forget to cancel your free trial or your subscription before the renewal date, you are not eligible for a refund.
• Creating multiple accounts to obtain additional free trials violates these Terms. Charges resulting from trial abuse are not refundable.
• Filing a chargeback or dispute before contacting us to resolve the issue is a violation of these Terms. Any chargebacks initiated without contacting us first will be disputed, and you forfeit eligibility for any refund.

For full details, please refer to our standalone Refund Policy.

6. Bring Your Own Keys (BYOK)

Lead Formatter operates on a BYOK model. You are responsible for:

• Providing valid API keys for the third-party services you wish to use (OpenAI, Anthropic, Lead Magic, Million Verifier, or any other supported providers).
• Complying with the terms of service of each third-party provider whose keys you connect.
• All costs and usage incurred with those third-party providers. The Lead Formatter subscription fee does not include third-party API costs.
• Ensuring your API keys remain valid, in credit, and functional.

Lead Formatter is not responsible for outages, rate limits, cost overruns, or service disruptions caused by third-party providers. Failure of your API keys to function does not entitle you to a refund of your Lead Formatter subscription.

7. Uploaded Lead Data and Your Responsibilities

You are solely responsible for the Lead Data you upload to Lead Formatter. By uploading Lead Data, you represent and warrant that:

• You have the legal right to process the personal data contained in your uploads.
• Your use of Lead Formatter and any downstream cold email campaigns comply with all applicable laws, including GDPR, CAN-SPAM, CASL, UK Data Protection Act, and any other applicable data protection or anti-spam legislation.
• You are solely responsible for the content of any emails you send using data processed through Lead Formatter, and for compliance with the sending platform's terms of service.
• You will not use Lead Formatter to process data belonging to individuals who have opted out of receiving communications from you, or in any manner that constitutes spam, harassment, or abuse.

Lead Formatter is a tool. Responsibility for lawful and ethical use rests entirely with the user.

8. Prohibited Conduct

You agree not to:

• Share your account credentials with any third party.
• Attempt to obtain multiple free trials via alternate email addresses, aliases, or other means.
• Reverse-engineer, decompile, or attempt to extract the source code of Lead Formatter.
• Use Lead Formatter for any unlawful purpose, including sending spam, phishing emails, or communications that violate applicable anti-spam legislation.
• Resell, sublicense, or redistribute Lead Formatter's services without prior written permission.
• Use Lead Formatter to process data you do not have the legal right to process.
• Attempt to disrupt, overload, or interfere with the operation of the service.

Violations may result in immediate termination of access without refund.

9. Intellectual Property

All materials, tools, code, features, and content provided by Lead Formatter are protected by intellectual property laws. You may not copy, reproduce, redistribute, or reverse-engineer our platform or any of its components without explicit written consent.

Any outputs generated by Lead Formatter using your uploaded Lead Data and your own API keys (e.g., personalised email drafts, enriched lead records, downloaded CSVs) belong to you. Lead Formatter claims no ownership over your outputs.

10. Limitation of Liability

Lead Formatter's services are provided "as is" and "as available," without guarantees of specific results, uptime, or deliverability outcomes. To the fullest extent permitted by law:

• Lead Formatter shall not be held liable for any direct, indirect, incidental, consequential, or exemplary damages arising from your use of the service.
• Lead Formatter shall not be liable for any losses arising from third-party service outages, API errors, deliverability issues, campaign performance, or any actions taken by recipients of your cold email campaigns.
• Lead Formatter's total liability for any claim, in the aggregate, shall not exceed the amount you paid us in the 12 months preceding the claim.

11. Data Privacy

We value your privacy and are committed to protecting your data. Please refer to our Privacy Policy for full details on how we collect, store, and process your personal information and your uploaded Lead Data.

12. Service Availability

Lead Formatter is a SaaS service and, as such, may experience scheduled maintenance, occasional downtime, or interruptions caused by third-party providers. We aim to maintain reliable service but do not guarantee uninterrupted access.

13. Changes to Terms

We reserve the right to modify these Terms at any time. Updates will be posted on this page with a revised "Last Updated" date. Continued use of our services after any updates constitutes your acceptance of the new Terms.

14. Contact Us

If you have any questions, concerns, or requests regarding these Terms, please contact us:

Email: support@leadformatter.com

15. Data Access and Usage

Lead Formatter reserves the right to access and analyse account activity and workflow data to ensure compliance with these Terms, resolve disputes, detect abuse (including free trial abuse), and improve the quality of services.

• By using Lead Formatter, you agree that your account activity, workflow logs, and platform interactions may be reviewed by authorised personnel for these purposes.
• Uploaded Lead Data will only be accessed as necessary to operate the service, respond to a specific support request from you, or comply with legal obligations.
• All data access will adhere to our Privacy Policy, ensuring your personal information and Lead Data are protected and used solely for operational purposes.

Final Notes:

By starting a free trial or completing a purchase, you:

• Confirm that you have read and agree to the Terms of Service.
• Acknowledge that you have reviewed the Refund Policy.
• Acknowledge that you understand the 7-day free trial converts to a paid subscription unless cancelled, and that it is your responsibility to cancel before the trial ends.
• Acknowledge that free trial abuse (via multiple accounts) is a violation of these Terms.

Thank you for using Lead Formatter.